GVA Jove language courses
How do you do, fellow kids?
How to communicate for young people without falling into decontextualized topics or obsolete languages.
Brand design and graphic language for the IVAJ language program.
The Institut Valencià de la Joventut launches every year its language courses abroad for young people between 14 and 35 years, to travel, learn about other cultures and, above all, practice other languages.
They needed to renew their claims for a public with which they did not finish congenial and we were commissioned the new graphic of the whole program of the language courses that include the courses abroad, language workshops and camps, among other activities, all they are aimed at this young audience accustomed to a much more contemporary and transgressive type of communication than adults think. That was the challenge.