Food that feels good
Brand and communication design for Ricard Camarena's most mediterranean gastronomic proposal, a cuisine that links the orchard with the daily menu and the taste with memory.
A story whose origin is beyond the kitchen
Ricard Camarena has been working directly with producers for years, understanding that his kitchen does not start in the kitchen without the fields around València.
It is important to tell this story because the guests who come to Habitual deserve to know that what they are eating has an origin and that behind each dish there is a story.
It’s not just cooking,
it’s a cultural context
Valencia is the third most important city in Spain and nevertheless maintains around it a garden ring that makes it unique in Europe. In this environment, both rural and urban, knowledge and traditions coexist, such as ceramics, which are part of the Habitual concept.
Tradition and modernity
Project selected in the 2017 ADCV Awards for the excellence of Valencian design in the categories of Best Naming and Best Corporate Identity.