Grail Route
The update of the classical sacred language
Rebranding and tourism campaign.
Between the mystical and the profane.
Through a Public Call, we won the design project of the new logo and brand identity for the Grail Route in the Valencian Community, a tourist product promoted by the Valencian Tourism Agency for which we developed both the brand and its route signage and merchandising applications and basic communication elements.
PRESS
Así es la marca ‘Ruta del Grial’ creada por Estudio Menta [Valencia Plaza, 11/1/2018]