Grail Route
The update of the classical sacred language
Rebranding and tourism campaign.
Between the mystical and the profane.
Through a Public Call, we won the design project of the new logo and brand identity for the Grail Route in the Valencian Community, a tourist product promoted by the Valencian Tourism Agency for which we developed both the brand and its route signage and merchandising applications and basic communication elements.
![](https://estudiomenta.com/wp-content/uploads/2019/03/RutadelGrial_logo_01.png)
![](https://estudiomenta.com/wp-content/uploads/2019/03/RutadelGrial_materiales03.jpg)
![](https://estudiomenta.com/wp-content/uploads/2019/03/RutadelGrial_iconografia.png)
![](https://estudiomenta.com/wp-content/uploads/2019/03/RutadelGrial_materiales02.jpg)
![](https://estudiomenta.com/wp-content/uploads/2019/03/RutadelGrial_materiales04.jpg)
PRESS
Así es la marca ‘Ruta del Grial’ creada por Estudio Menta [Valencia Plaza, 11/1/2018]