FGV 30th Anniversary
Commemorating thirty years
Design of the commemorative image for Generalitat Valenciana Railways.
The public company that manages and manages the metric gauge railway lines that run through the Valencian Community was 30 years old, for which it was looking for a new commemorative brand to act as an umbrella for the events and activities of its anniversary.
From the initial briefing we thought that simply a logopito was not a good solution since FGV already has a good number of elements-logos (the binomial of Generalitat and FGV, the one of Metro Valencia and that of the Tram of Alicante), with that we devised a much broader graphic language to communicate the 30 years of activity.
We have not stopped moving
We created the slogan ‘No hem parat d’avançar – 30 anys en moviment’ that we highlighted in the form of a logo and designed an image that responded more to the need to create a language than a logo, a concept that immediately led to a graphic that relates to the idea of movement, what the passenger sees through the window, a landscape in motion: land, sea and air.
An identity of urban spirit, dynamic and optimistic
Generate all this language, beyond the commemorative logo, facilitated the coordination of all the identity that was repeated throughout 2017 in all elements from the labeling of the wagons to a series of exhibitions inaugurated that anniversary year.